Brand commercials

metalsbetter roofing

Montage style brand ad for MetalsBetter

SERVICES

Concept

Scripting

Production

Post production

Project Overview

The fine folks at MetalsBetter approached us with desire for commercials they could advertise with. They are expanding into new regions and would like these spots to help raise brand awareness.

We developed concepts and a simple script based on their target demographic and got to shooting.

The montage style spot above is being utilized to quickly grab the viewers attention while educating them on the benefits of a metal roof without it feel traditionally educational.

Montage Brand Spot

Montage Brand Spot

Montage Brand Spot

Monologue style brand ad for MetalsBetter

SERVICES

Concept

Scripting

Production

Post production

Project Overview

The second ad we made was this monologue style commercial utilizing the same script. The goal was to make the viewer, and target demo, feel like they are looking in the mirror.

Having the slower pacing and smooth camera movements is to act as a pattern disrupt. With the ad beginning right after one of those high energy trendy ads that plays during every commercial break while you're watching football.

Monologue Brand Spot

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